Artikel :

1. Changing the Role of Top Management: Beyond Strategy to Purpose
2. The Team That Wasn't
3. Power and Policy: The New Economic World Order
4. The Logic of Product-Line Extensions
5. Control in an Ageof Chaos
6. A Framework for Risk Management
7. Medicine, Management, and Merges: An Interview with Merck's P.Roy Vagelos
8. Industry Structure and Competive Advantage
9. Managing in The Marketspace
10. A Second Look at Japanese Product Development
11. Dedicated Assets: Japan's Manufacturing Edge
12. Eficient Market, Deficient Governance